My collegiate career gave me ample experience into social media content creation, strategy, and management. 

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In the summer of 2022, I earned the role as sole social media manager for the Chicago Dogs professional baseball team. I was tasked with daily written, video, and graphic productions for the team's website and various social media pages. Through close to 100 original content pieces released and hundreds more posts throughout the season, I learned on the fly how to properly manage multiple platforms and to get the right content to potential audiences. My use of consistent posting and in-house analytics resulted in 15% follower growth across platforms.

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I refined my skills through my later education. My time in both social media content production and social media marketing course at Northwestern taught me more concise and professional methods for how to maximize content interaction. I was given the opportunity to get feedback on perspective video and photo posts targeted to a professional media profile. I then understood how to best utilize language, design, and data analytics to target the right audience.